Harry McAdoo

Founder and CEO

Harry McAdoo is founder and CEO of the Modern Professional Body and leads on organisational strategy, reputation risk and stakeholder engagement.

Harry brings 25 years of board level experience advising professional bodies across a number of different sectors. Having started his career at Hill and Knowlton he went on to become Director of Communications for the ICAEW and then Director of Brand and Corporate Reputation for the ACCA. Recent and current consultancy projects include a major strategy reviews for RICS, work with the BSI to help them repurpose their member model and the development of a global stakeholder relations strategy for the IIRC.

Harry also advises a CEO led network of 20 leading professional services firms with a combined turnover of £600m, is an experienced facilitator used to running Board level workshops and strategy sessions, and sits on the Board of The Big Issue Foundation, a homeless charity.

Harry studied at Warwick University.

Martin Wheatcroft FCA

Managing Director, Financial Strategy

Martin Wheatcroft leads on financial strategy, technology, data and risk management for The Modern Professional Body. He is particularly interested in how professional organisations can build financial resilience and repurpose their business models to meet the increasing commercial challenges they face.

A Fellow of the Institute of Chartered Accountants in England & Wales, Martin has expertise in business strategy and operating models, finance function leadership, planning and risk management, internal and external reporting and financial processes and systems gained working at Board level in the UK and internationally.  

His previous roles include Senior Vice-President Finance for AVG Technologies, Vice-President & Controller for National Grid USA, Chief Accountant for National Grid plc, and Director, Assurance & Advisory at Deloitte UK.

Martin studied at the University of Cambridge.

Vernon Soare MBA CPFA FCA

Associate Director, Professional Regulation

Vernon Soare leads on professional regulation and allied quality assurance and governance issues.

Vernon was previously Chief Operating Officer at the Institute of Chartered Accountants in England and Wales (ICAEW). As an executive board member he was responsible for finance, IT, property, communications and brand, plus ICAEW’s international consulting and public sector work.

MBA qualified and a member of ICAEW and CIPFA with significant experience operating in professional body, regulated and public sector environments, Vernon has worked internationally with many professional bodies and national regulators on regulatory, change management, governance and business improvement assignments. Prior to his COO role at ICAEW, Vernon was Executive Director, Professional Standards responsible for regulation, quality assurance and professional discipline of firms and members, and relationships with external oversight regulators. Earlier career roles include Policy & Technical Director with the Chartered Institute of Public Finance and Accountancy (CIPFA) and senior manager at the Audit Commission.

Vernon graduated from Magdalen College, University of Oxford.

Juliet Szabo-Merridew

Associate Director, Culture & Talent

Juliet Szabo-Merridew leads on culture, talent and diversity for The Modern Professional Body as well as international business development. She is passionate about fostering motivated, purpose led teams that are agile and responsive to the needs of member organisations.

Having held HR leadership and non-executive positions for a number of global and mature non-profit and government organisations she has first-hand experience of what it takes to develop high performing teams based on mutual trust and collaboration. She also brings a clear understanding of how to build on existing organisational strengths in order to develop the talent and culture to meet future needs.  

Juliet has spent many years understanding the DNA that runs through professional bodies and brings a highly supportive, thought-provoking approach to her work with our clients. Her previous roles include Director of Talent & Organisational Capability at ACCA and European Head of Learning & Talent Development at the Foreign and Commonwealth Office. 

Juliet studied at the University of Surrey.


The Modern Professional Body Limited is a company incorporated in England & Wales with company number 12897045 and registered office 35 Wilkinson Street, Sheffield S10 2GB. The content of this website is provided for the general interest of the reader and no reliance may be placed on it for any purposes whatsoever.